Chile’s Energy Ministry appears to be responding to criticism of the country’s RPS by producing sleek videos and marketing materials. At RELA, we try not to be overcome by digital bells and whistles, but we have to say we were mighty impressed! The Ministry’s promotion of diversification is well received, and we hope the net effect will be to disarm some of the hostility among Chilean regulators and utilities towards renewables adoption.
We can only hope the country’s data collection and publication receives the same amount of attention as this marketing campaign. What Chile really needs–an open debate of the country’s energy future–can only come from transparent, informed opinions, which require the best possible energy intelligence available. As any energy professionals that have worked in Chile can attest, obtaining credible statistics from agencies like the CNE or INE can be maddening at times.
Take a look at a few of the videos here, or see more after the jump.